ESOMAR and ARF annouce 2nd WAM (worldwide audience measurement) conference

15-20 June 2003: Los Angeles, USA

Abaixo segue o anexo anunciando o WAM 2. Adicionalmente, a ESOMAR moveu no dia 2 de abril para um site novo, localizado em www.esomar.org. Os emails antigos que acabavam com .NL agora acabam com .ORG e assim todos que tem contatos com pessoas na ESOMAR devem atualizar seus contatos. ESOMAR, the World Association of Research Professionals together with ARF, the Advertising Research Foundation is organising the 2nd Worldwide Audience Measurement conference WAM to be held in Los Angeles, USA from 15-20 June 2003.In a world saturated with advertising messages, choosing the right channel to communicate to the target audience, then accurately measuring its effectiveness is becoming increasingly difficult. The proliferation of media options and the increasing use of multimedia campaigns make this task even more challenging.WAM has become the annual get together of the audience measurement community with around 500 specialists gathering during 5 days to discuss the latest industry topics related to Television, Radio, Media mix, Print, Online and Out of home/ambient audience measurements. The extensive conference programme will cover all areas in great depth.
Insight into each topic:Television audience measurement: The growing proliferation of channels is creating fresh challenges to market researchers. The increasing competition from other media and new ways to avoid watching TV advertising altogether, How will this affect audience measurement? What other trends and solutions ahead?Radio audience measurement: As radio research shifts from traditional methods of collecting listener data such as interviews and diaries to advanced methods such as electronic data capture using audiometers, what implications for research when using audiometers? How to interpret the data? How electronic meters influence radio research?Media mix audience measurement: New for 2003, an entire day will study the complexity of measuring all available media together. The exciting programme with plethora of quality papers will address 3 major themes, Media strategy, ROI and Fusion/data integration.Print audience measurement: Beyond benchmarks, definitions and agreed standards, how to deal with declining respondent cooperation, How to compare print with other media, a fresh look at methodologies. Online audience measurement: Value for money is still at the heart of the advertisers predicament when it comes to using the internet as an alternative promotion tool. Accountability and performance drive new methodologies, How to optimise media plans and at what should be the currency in internet advertising. Out of home/ambient audience measurement: New for 2003, retrospective of current methodology available, latest trends including eye tracking , personal electronic devices and more explore the boundaries of ambient measurement

Early bird discount available until 30th May 2003
Conference details available at www.esomar.org and www.thearf.org

ESOMAR is the World Association of Opinion and Marketing Research Professionals.
European by origin, global by nature, ESOMAR, founded in 1948 as the European Society for Opinion and Marketing Research, unites over 4000 members in 100 countries, both users and providers of research. Members come from all industry sectors, from advertising and media agencies, universities and business schools as well as public institutions and government authorities.
ESOMAR's mission is to promote the use of Opinion and Marketing Research, for improving decision making in business and society, worldwide.

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a nonprofit corporate-membership association which is today the preeminent professional organization in the field of advertising, marketing and media research. Its combined membership represents more than 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations. The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Premier sponsor:
Nielsen Media Research

Silver sponsor :
Arbitron

Please contact:
For information about registration:
The ARF
641 Lexington Avenue
New York, NY 10022
USA
Tel: +1-212-751.5656
Fax: +1-212-319.5265
Email: conferences@TheARF.org
Website: www.theARF.org

For information about the programme:
ESOMAR
Rhiannon Bryant
Executive Programme Management
Vondelstraat 172
1054 GV Amsterdam
The Netherlands
Tel.: +31-20-664-2141
Fax: +31-20-664-2922
Email: conference@esomar.org
Website: www.esomar.org

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